User guide

PULSE is built around one loop. You audit a site, PULSE learns the market and audience from it, you create and approve content, and you publish and measure. Then the follow-up cycle feeds what you learned back into the next round.

This guide follows that loop in four stages. The stages are how these docs are organized. The app’s own navigation groups the same screens into five categories, shown in the table below.

1. Audit

Site Audit: relevance scores, the diagnosis, and fixes you can apply.

2. Audience and market

Radar research, Customer 360, influencers, and partnerships.

2. Leads

Sync, capture, prospect, write outreach, and call.

3. Content pipeline

Generate, review, approve, and schedule.

3. Studio

Whitepapers, podcasts, shorts, presentations, and more.

4. Follow up and measure

30-day cycles, check-ins, metrics, trends, and forecasts.

Assistant, AI team, and voice

The chat assistant, twins, and voice calls.

Where each screen lives

Navigation category	Screens
Overview	Overview (dashboard), Marketing Console, Site Audit, Insights, Impact Analytics, Content Gaps
Audience	Influencers, Customer 360, Persona Profile, Intelligence Console, Leads, Follow-up
Content	Campaigns, Creatives, Approval, Schedule, Courses
Studio	Content Strategy, Strategy Roadmap, Whitepapers, Podcasts, Shorts, Presentations, Infographics, Reports
System	Integrations, AI Team, Settings, Billing

Your avatar opens Account. Administrators also see Admin. The old /metrics and /analytics addresses redirect to Insights.

How the stages connect

One Site Audit seeds most of the other screens. When the diagnosis finishes, PULSE copies its findings forward, with no extra model calls:

From the diagnosis	To
Channel prescription suggestions	Draft content on Approval, then Schedule once approved
Prescriptions and audience segments	A draft campaign on Campaigns
The 4-week plan	A 30-day cycle on Follow-up, with check-ins
Audience segments	Profiles on Customer 360
Competitive and positioning analysis	A market summary for the Radar
The niche	Market research and up to five new leads, run in the background

You can also start a stage on its own. Content, creatives, outreach, courses, Customer 360 profiles, and lead prospecting all accept an optional diagnostic_id that grounds the output in a diagnosis. They run without one.

Languages

The app ships English, Spanish, French, and Portuguese catalogs. Pick the interface language in Settings. Generated content has its own language, set on each generation request.